My Client a major player in the financial world in the city are looking for a Social Media Strategist.
Role Purpose
To implement and execute a social media strategy, including planning, implementing, managing and monitoring in order to increase brand awareness, improve marketing and communication efforts and fulfil business and company objectives (within the context of a larger communication strategy).
Job Description
The central communications team is in search of an experienced, fast-moving, creative Social Media Strategist to support the development of the online presence and brand awareness. The successful candidate will be responsible for the development and roll out of a company-wide social media strategy, taking into account business priorities.
Working closely with the rest of the central communications team, s/he will be responsible for the day-to-day management of the social media accounts as well as staying up-to-date on industry benchmarks and best practices, generating and implementing creative new ideas and concepts, controlled test-and-learn, and generally bringing a creative approach to the online presence.
The Social Media Strategist will work closely with all internal communications and commercial teams and third party agencies and vendors.
Education
Educated to a university level or equivalent experience
Experience
Approximately 5 years of experience as a B2B social media and/or digital marketing manager, preferably within financial services or technology sectors.
Key Responsibilities
-
Develop, implement and manage the SWIFT social media strategy
-
Define social media KPIs and reporting structure
-
Oversee social media content in collaboration with content marketing team
-
Stay up-to-date with latest social media best practices and technologies
-
Use relevant social media tools
-
Collaborate with internal stakeholder's and clients, including communications, commercial and business teams
-
Monitor SEO and user engagement and suggest content optimisation
-
Develop and manage a strong online influencer relations programme of industry professionals and influencers