£45000 - £55000 per annum + Excellent Benefits
5 months ago
As the Digital Data Analyst, you will collaborate cross functionally with Marketing, Product, Engineering and Data teams to build and improve our understanding of customers online journeys from acquisition to ongoing usage and long-term retention.
You'll design, implement and test our tagging and tracking across all web properties - our Marketing website, customer Hub, and more, including:
Creating a clear tracking plan with event triggers, clear labelling standards and relevant properties.
Implementing Scalable, resilient, and privacy-conscious tracking using Google Tag Manager and Google Analytics, or similar tools.
Designing robust testing and monitoring strategies working with our Engineering teams.
Advanced user and business segmentation.
You will own, maintain and continuously improve digital analytics capability and expertise including maintaining Google Tag Manager and Google Analytics implementation and documentation.
Skills and experience needed
3-5 years' experience as a Digital Analyst preferably using Google tools (Google Analytics, Google Tag Manager)
Experience working with Product or Marketing teams, with an understanding of digital journeys (digital acquisition via search, social and other channels, lead generation and conversion).
Proven experience designing, implementing and testing digital analytics tagging and tracking.