by Charlotte Gurney
Technology is bringing a lot of change to recruitment and one of the most positive aspects of this is the way that relationship building is becoming an increasing focus. Automation, machine learning and Artificial Intelligence (AI) are increasingly making this possible and have a big role to play in the recruitment trends that we’re going to see in 2021. Whitebox AI trends are going to make it much more possible for hiring to focus on optimising the use of time where relationships are concerned and moving away from manual, repetitive tasks that are time consuming and have less impact.
The trend towards Whitebox AI
In recent years we have seen AI being increasingly integrated into hiring - and across the economy in general. However, there has been some disquiet over the lack of transparency and accountability that some AI systems represent. Today, there is much more of a shift away from this type of AI (called ‘Blackbox AI”) towards a model that allows for transparency and critical audit - this is Whitebox AI. This evolution of AI has arrived in response to the fears that arise around AI that may essentially choose options that don’t work with human defined outcomes - such as a mortgage application AI that decides to downgrade any joint applications made by same sex couples. Biases like this can be hidden in Blackbox AI until the lawsuits start..but would be immediately obvious with Whitebox AI, which essentially allows control to be retained over AI by users who can ensure that the machines are learning the right things.
Whitebox AI in recruitment for 2021
There are some key ways in which Whitebox AI is being integrated into hiring and recruitment across the economy for those organisations keen to use this technology to get ahead, including:
Chatbots and AI scheduling. Both of these are new trends that are still being embedded. AI scheduling can reduce the time that it takes to set up interviews between multiple stakeholders who need to be present. This might be particularly useful given that remote working has made it more difficult to stay in touch. Chatbots are a relatively new addition to HR but increasingly providing options for candidate learning and high volume recruiting.
Natural language processing and semantic search. Big data has a lot to offer recruitment but only with the right tools. Semantics is one area where recruiters can turn themselves into highly efficient experts in terms of finding key information in large data sets. It’s here that Whitebox AI has particular relevance as AI needs to be constructed transparently in order for data to be processed in the right way. The shift towards Whitebox AI should help businesses to avoid biases filtering into the process and removing candidates who could be a potentially good fit due to other factors that shouldn’t be relevant in the process (age, race, gender etc).
Predictive analytics. The use of predictive analytics makes it possible for past successes to be repeated in terms of finding the right people, scheduling campaigns and identifying and moving candidates into a hiring pipeline in a more targeted and effective way.
In the world of AI, 2021 could prove to be a landmark year for its use in recruitment, especially given the Whitebox shift.
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