by Charlotte Gurney
The recruitment sector is going through a transformation, in recent years - and particularly over the past 12 months during the pandemic - there has been a big shift in the workplace, with ongoing digital transformation having a big role to play. This has meant that the types of roles on offer are changing and the way that individuals and businesses expect recruitment to be delivered is shifting too.
The impact of COVID-19
The effects of the pandemic have been widely felt in different ways on a global level. For sectors where demand has remained high there have been opportunities for growth. This has meant pressure on recruitment to become more versatile and streamlined, with options for remote hiring, interviewing and screening a top priority. As growth is expected in the long term, demand for agile, effective recruitment is forecast to continue to rise too.
Sophisticated technologies are changing the recruitment market
From big data to Artificial Intelligence (AI) and cloud computing, the recruitment sector has a wealth of challenges and opportunities to tackle thanks to the impact of new technologies. Data is a key component, driving emerging employment patterns and providing more sources of information that can be used in recruitment decision-making. Efficient analytics have become essential for recruiters to make the most of the data that is on offer. AI is also making an impact on the recruitment sector via tech such as chatbots that can streamline workflows and improve engagement.
Automation is a driver for growth
Automation offers opportunities to improve efficiencies by applying machine learning to high volume, repetitive tasks. Operating in a more productive and cost-effective way has become a priority for many businesses today and automation is a key tool to help facilitate this. E-recruitment is being widely used in the market to handle everything, from posting job ads to communicating with candidates and vetting CVs and automation has the potential to speed these processes up, make them more efficient and more effective too.
Social media is a big factor today
The increased use of social media is having an impact on the global recruitment sector, providing new channels of communication and opportunities for knowledge sharing. Fresh strategies for communicating with potential talent through social media platforms have become essential, tied in with exploiting all the opportunities that exist for marketing via social media.
The impact is being felt differently across sectors and job types
For example, permanent job seekers are increasingly using online platforms to identify potential opportunities. The focus of recruitment has changed dramatically in recent years and short-term or temporary roles have diminished in popularity. Giving jobseekers the opportunity to find exactly what they want has become essential and is supported by the use of methods such as personalized questions and keyword matching tools.
Recruitment has gone through many changes but will continue to adapt to the needs of candidates and businesses, integrating the advantages that new technology can bring to the hiring process.